Why Engage an Image Consultant?



Image matters. Period.


Whether you are a housewife (pardon me – home executive), doctor, chartered accountant, entrepreneur, or C-suite executive, people perceive your abilities, skills and potential based on how you portray yourself in your appearance (dressing style, colours, quality of clothing), behaviour (social mannerisms, conduct) and communication (body language, voice, grammar, vocabulary). Within 30 seconds of first meeting you a person makes a subconscious decision regarding your credibility, whether or not they should continue listening to you and whether or not they can trust you, all based on your image.


One of my favourite books is the Bible. Not only because it is the word of God but also because of the very interesting stories, perspectives and insights on human existence. I am also very imaginative and creative – so in my healthy state I express that outwardly (thus my high AQ) and in an unhealthy state I recede into my imagination and can live in my own head.


What does this have to do with image consulting? Well, after reading the story of Solomon and how the excellence exhibited in his courts caused the unnamed queen from the land of Sheba to “faint.” I imagine the queen would have engaged an Image Consultant from her travelling entourage who would transfer the excellence observed in “the seating of his officials, the attending servants in their robes, his cupbearers …” 1 Kings 10, v 5.


Or consider the story of the removal (well actually divorce) of Queen Vashti by King Xerxes of Susa (in the book of Esther) I imagine there would have been good image consulting opportunities with so many young beautiful potential brides vying for the newly-opened post of Queen. We read about how Hadassah (also known as Esther) had to undergo beauty treatments for months, in my imagination she would have undergone image coaching in appearance, behaviour and communication.


An anonymous quote reads: “be strong enough to stand alone, smart enough to know when you need help and brave enough to ask for it.” Life requires much from each of us, often we can do it ourselves and through our own self-effort. Other times we simply need help – whether that is from family, friends or professionals. At different stages of our lives we need different types of help. I am a firm believer in getting professional help whenever one needs it.


It is easy for us to acknowledge that we need professional medical personnel (doctors, dentists and yes, psychologists too), but have you ever considered the importance of aesthetics personnel in improving your career or personal success and your quality of life, i.e. your ability to thrive and not just survive?


Consider your hairdresser or barber whom you have utilised for many years and who now knows the peculiar shape of your head? Or your tailor who can make or alter an outfit to fit your specific curves (like my unique Xhosa curves and Shona height). This is just the lower end of the spectrum.


Aesthetics personnel also include personal trainers – a very important specialist in achieving individual goals and one I have experienced first-hand. After the birth of my third child I gained a whooping twenty-three kilogrammes and it was only after investing in a personal trainer that I managed to lose a significant portion of that weight. I am still on the weight loss, toning and fitness journey with the same personal trainer.


On the higher end of the aesthetics specialists are plastic surgeons, doctors who specialise in medical aesthetics and even specialist beauty therapists, particularly those who are CIDESCO or ITEC trained and certified. An Image consultant has the training and knowledge in the areas of appearance, behaviour and communication. Such image consultant can not only analyse areas that need attention and work with you to address these areas but can also refer clients to other specialists and service providers.


A good Image consultant will therefore have links with hairdressers, personal trainers, make-up artists, photographers, designers, master chefs and sommeliers, therapists specialising in body treatments, therapists specialising in facial beauty treatments, dentists, vocal coaches, life coaches, skin care experts including dermatologists to name a few.


At the higher end of the aesthetics specialists are plastic surgeons, doctors who specialise in medical aesthetics and even specialist beauty therapists, particularly those who are CIDESCO or ITEC trained and certified. An Image consultant has the training and knowledge in the areas of appearance, behaviour and communication. Such image consultant can not only analyse areas that need attention and work with you to address these areas but can also refer clients to other specialists and service providers.


A good Image consultant will therefore have links with hairdressers, personal trainers, make-up artists, photographers, designers, master chefs and sommeliers, therapists specialising in body treatments, therapists specialising in facial beauty treatments, dentists, vocal coaches, life coaches, skin care experts including dermatologists to name a few.


This is just the lower end of the spectrum. Aesthetics personnel also include personal trainers – a very important specialist in achieving individual goals and one I have experienced first-hand.


After the birth of my third child I gained a whooping twenty-three kilogrammes and it was only after investing in a personal trainer that I managed to lose a significant portion of that weight. I am still on the weight loss, toning and fitness journey with the same personal trainer.


On the higher end of the aesthetics specialists are plastic surgeons, doctors who specialise in medical aesthetics and even specialist beauty therapists, particularly those who are CIDESCO or ITEC trained and certified. An Image consultant has the training and knowledge in the areas of appearance, behaviour and communication. Such image consultant can not only analyse areas that need attention and work with you to address these areas but can also refer clients to other specialists and service providers.


A good Image consultant will therefore have links with hairdressers, personal trainers, make-up artists, photographers, designers, master chefs and sommeliers, therapists specialising in body treatments, therapists specialising in facial beauty treatments, dentists, vocal coaches, life coaches, skin care experts including dermatologists to name a few.


So if you are in a new phase in your life – are a recent graduate entering the job market, have just been promoted, are a technocrat who is now required to take on client facing responsibilities, need to adapt to a changing lifestyle, are recovering from heartbreak or divorce, want to achieve your ambitions or just simply overcome soft skills limitations owing to a lack of exposure then you need to engage an Image Consultant.


Professional Presence is a dynamic, Christian-led image management company registered according to the laws of Zimbabwe. We use tried and tested strategies and techniques in appearance, behaviour and communication to equip you with tools and knowledge of how to look, behave and communicate with excellence so that you can achieve your God-given destiny and live an abundant life.


Professional Presence is a solution to your problem. Contact us for an appointment today.